The Business of Mosaics: Pricing Your Work, Marketing and Revenue Streams
On-line learning via ZOOM. Saturday & Sunday afternoon, January 30 & 31, 2021, noon – 2pm ET.
This class meets 2 times, 2 hours per class. Lecture, hands on exercise, discussion and Q&A. There is approximately 1 hour of homework overnight. Plan accordingly.
The goal of this seminar is to break down those initial critical steps toward establishing oneself as a professional artist, so that you can begin developing revenue streams to support your mosaic habit.
At the completion of this seminar, you can expect to have a plan of action for launching your professional art endeavors; a good grasp of the scope of work that it will entail and SOLID IDEAS to generate art based income.
How to price your mosaic art work for sale is a complex topic. We will look at pricing formulas and market trends that will help you with the daunting task..
Where you can sell your art and ideas for alternative revenue streams will be outlined, a whole new world as we continue to cope with Covid!
Presentation includes tips for preparing your marketing materials, networking, building your sales infrastructure and setting up your on-line marketing presence. We discuss custom work bidding, pricing and site case studies.
Seminar is lecture followed by Q & A and discussion.
THIS IS A GREAT WAY TO KICK OFF THE NEW YEAR!
Bonnie Fitzgerald has been a professional working artist for 20+ years selling artworks and creating custom work through a variety avenues.
Student in-put and participation will be an important aspect to the success of this seminar.
This seminar has been designed to help you develop a strategic sales and marketing plan in addition to figuring out a price tag for your time and artworks!
Students should come prepared with a note taking system be it journal, lap-top or pen and ink. Worksheets and resource list sent just prior to class.